Training: Using LinkedIn to Grow Your Business

Training Rooms

09:30 - 16:00

B2B

Content Marketing

Strategy

Training

Training: Using LinkedIn to Grow Your Business

Date: 18 September 2019
Time: 09:30 – 16:00
Location: Life Church, Belfast

Includes:

        • 1 x Full Day Training  – 18th September
        • Full Training Materials
        • Complimentary Lunch, Tea, Coffee & Drinks Both Days
        • Street Art Tour & Networking Drinks (18th September including FREE Drink & Snacks)
        • 1 x Full Day Conference Ticket – 19th September
        • All Conference Materials
        • Entrance to Closing Party (19th September)


Who should attend this course?

Sales/Marketing professionals and Business owners who have a LinkedIn Profile and are looking to find out about the other features of LinkedIn.

What do I need to bring?

Laptop/Tablet/Phone

What to expect:

A day of technical training in LinkedIn’s organic & paid advertising strategies tailored to your business from an industry leading expert.

Course Overview:

Introducing businesses to LinkedIn’s Organic and Paid Strategies to help you gain competitive advantage and client engagement.

Detailed Course Outline:

  •  How LinkedIn fits into an inbound marketing strategy
  • Introduction to New LinkedIn Features
    – Company Pages
    – LinkedIn Profiles
    – LinkedIn Groups
  • Creating a Campaign On LinkedIn
    – Introduction to Campaign Manager
    – How to Navigate the Campaign Manager Platform
    – Create a new sponsored update campaign
    – Create a new Lead Gen Form campaign
    – Set Budget, Bidding and Schedule your campaign
  • LinkedIn Marketing Solutions Products
    – B2B Video
    – Carousel Adverts
    – LinkedIn Audience Network
    – Sponsored InMail
    – Website Retargeting
  • Conversion Tracking
    – How to set up Conversion Tracking
    – Creating and naming a conversion
    – Adding Conversion Tracking to you campaign
  • Campaign  Reporting
    – Looking at campaign reports
    –  Reviewing Campaign demographics
    – Reviewing Website Demographics
  • Campaign Optimisation
    – Revisiting Bid and Budget
    – Campaign Structure
    – Rich Media Best Practices
    – Targeting best practices
    – A/B Testing
  • Other LinkedIn Products
    – Sales Navigator
    – Elevate
    – Recruiter

Register for this Training

Why train with us?

  • Industry leading experts - All of our trainers work with clients like you on a daily basis to deliver business results and growth.
  • Small group sizes - Maximum of 12 places on each workshop
  • Specific to you & your business needs - We'll be in touch in advance of each workshop to tailor the content of the day to you and your business needs
  • Full course materials - You'll walk away having done in-depth training, with tailored actionable insights that you'll be able to apply directly to your business - and all course materials.
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