Training: Using Facebook & Instagram Ads To Drive Your Growth
Date: 18 September 2019
Time: 09:30 – 16:00
Location: Life Church, Belfast
- 1 x Full Day Training – 18th September
- Full Training Materials
- Complimentary Lunch, Tea, Coffee & Drinks Both Days
- Street Art Tour & Networking Drinks (18th September including FREE Drink & Snacks)
- 1 x Full Day Conference Ticket – 19th September
- All Conference Materials
- Entrance to Closing Party (19th September)
Who should attend this course?
Any marketer looking to generate growth via Facebook & Instagram Advertising.
What do I need to bring?
A laptop with full access to your Facebook & Instagram Advertising account.
What to expect:
A day of technical training in Facebook & Instagram advertising tailored to your business from an industry leading expert (who was Northern Ireland’s first Facebook accredited consultant).
Learn how to use the power of Facebook & Instagram ads to drive serious business growth with practical, actionable tips based on experience of managing and consulting on over £2 million of ad spend over the past year. From crafting a winning strategy to advanced tactics for scaling your ads, you will gain a comprehensive understanding of how to maximise your results on the platform, in addition to the latest updates and changes you need to be aware of.
Detailed Course Outline:
- A brief outline of the opportunities available on the platform, why did over 6 million businesses spend over $55bn on Facebook Ads last year?
- Strategy – How to budget and plan your ads to give your campaigns the best chance of success
- Audience research – Using data to understand who your customers are and how can you reach them with maximum impact
- Creative – What makes a good video or image and the latest updates on recommended sizes and formats
- Copy – The Key Ingredients of high-performing ad copy
- Measurement & Optimisation – Learn which metrics you should pay the most attention to (and the ones to ignore!), how to set up your ads manager and reporting to make these as visible and easy to interpret as possible and, most importantly, how to action this data to improve your results
- Scaling – When you have winning ads, what should you do next to drive accelerated business growth?
- The often-forgotten importance of landing pages and 10 tips to improve conversion rates