Training: Using Data & Analytics for Growth

Training Rooms

09:30 - 16:00

Analytics & Reporting

B2B

B2C

Training – Using Data & Analytics for Growth

Date: 18 September 2019
Time: 09:30 – 16:00
Location: Life Church, Belfast

Includes:

        • 1 x Full Day Training¬† – 18th September
        • Full Training Materials
        • Complimentary Lunch, Tea, Coffee & Drinks Both Days
        • Street Art Tour & Networking Drinks (18th September including FREE Drink & Snacks)
        • 1 x Full Day Conference Ticket – 19th September
        • All Conference Materials
        • Entrance to Closing Party (19th September)


Who should attend this course?

Any marketer looking to generate growth via Data & Analytics. Do you already use Google Analytics for top line insights but don’t delve into the data any further? This course is for you!

What do I need to bring?

A laptop with full access to your Google Analytics account.

What to expect:

A day of technical training in Data & Analytics tailored to your business from an industry leading expert – using your own Google Analytics data.

Course Overview:

This course will take you through goal configuration to account settings before diving into the interface to slice and dice customer types and attributes to help reap a better understanding of your customers.

Detailed Course Outline:

  • Understanding the data flow through the Google Analytics ecosystem
  • Developing a measurement plan for Google Analytics, introducing Google Tag Manager
  • Configuring filters, goals and funnel tracking including events and virtual page views
  • Slicing and Dicing Google Analytics Data using advanced segments, audience lists, channel groupings and custom campaign tracking
  • Navigating Google Analytics reports using tables filters, data range quick wins, explorer tables and introducing Google Data Studio.

 

Register for this Training

Why train with us?

  • Industry leading experts - All of our trainers work with clients like you on a daily basis to deliver business results and growth.
  • Small group sizes - Maximum of 12 places on each workshop
  • Specific to you & your business needs - We'll be in touch in advance of each workshop to tailor the content of the day to you and your business needs
  • Full course materials - You'll walk away having done in-depth training, with tailored actionable insights that you'll be able to apply directly to your business - and all course materials.
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